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Wednesday, October 26, 2011

The Greatest Movie Ever Sold Review - Morgan Spurlock

The Greatest Movie Ever Sold is a documentary about corporate sponsorship of movies.  Morgan Spurlock, the star and mastermind behind "Supersize Me" sets out to make a movie that is completely funded through product placement within the film.  Corporations provide products for free and Morgan Spurlock agrees to put them in the film for a price tag of $25,000 (for minimal placement) up to $1,000,000.  The million-dollar fee gets your corporate name into the title of the film.  POM Wonderful takes Spurlock up on million dollar offer so the movie is actually called "Pom Wonderful's The Greatest Movie Ever Sold"

Spurlock is wonderfully charismatic and upbeat in this film just as he was in Supersize Me.  I was impressed by his salesmanship skills.  The first initial meetings are disasters, but he picks up on sales charm fast and after a while he is selling to CEO's and other big wigs like a true first class pro.

Spurlock is really terrific as a commercial actor too. Check out the way he pitches products in the film (on behalf of his corporate sponsors, of course).  His everyman look and enthusiasm made me want to run out to the store right there.

The film drew a wide variety of (non sponsoring) familiar faces you don't normally in the same production. Donald Trump, Ralf Nader, Quentin Tarrentino, Big Boi (Outkast), Noam Chomsky (philosopher, teacher, writer, activist), Jimmy Kimmel, etc. all make appearances and even provide some insight and commentary to the film  in addition to the corporate execs funding the film.

The end result is that Spurlock creates a film about itself, which I find hard to explain.  It is a film about product placement that is funded completely by the products it placed in the film.   The fascinating part of the film is that there is part of me that feels Spurlock really laid a huge scam on the sponsors of the film, while still giving them what they wanted.

If you are a Spurlock fan and loved Supersize Me (my review here), check out The Greatest Movie Ever Sold.  This movie is not as good as Supersize Me but you might still like it.

More Best Movie Reviews By TurtleDog

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